To master the positioning of elements, it is crucial to understand the Gestalt Law of Proximity. The two most important Gestalt Laws to understand in typography are the Law of Proximity and the Law of Similarity. When we look at the world, we usually perceive complex scenes composed of many groups of objects on some background, with the objects themselves consisting of parts, which may be composed of smaller parts, etc. Gestalt Laws in Typography Gestalt principles, or gestalt laws, are rules of the organization of perceptual scenes. Creating Exciting And Unusual Visual Hierarchies.Visual Hierarchy: How Well Does Your Design Communicate?.However, only do so sparingly as using color everywhere causes it to lose its distinction. Color: Setting important text in a different color is a very easy way to create visual hierarchy.Typeface: Contrasting typefaces can create a distinction between different elements and achieve visual hierarchy.Here, the title and author is above the rest of the text and centered, showing its importance. Positioning: Positioning is another way to create visual hierarchy.By simply styling those two, a sense of importance is already created. They easily indicate what is important, and readers' eyes naturally jump to them. Size & Weight: Size and weight are the two easiest ways to create visual hierarchy.Visual hierarchy can be broken down into 5 different parts: Visual hierarchy is very prevalent in typography, and forms the basis of typographic design theory.Ĭonsider the following typographic design of Alice's Adventures In Wonderland, which clearly establishes a visual hierarchy: Click here to view the web version of this design When done correctly, it should guide the reader's eye throughout different sections of the page. Visual hierarchy is the concept of organizing elements on a page in a way that establishes an order of importance, allowing readers to easily navigate the page and find relevant content. Lastly, this handbook is open source on GitHub and will continuously be updated with the best practices. For in-depth explanations and details, look at the links in the Further Readings of each section instead. It is meant to be short and concise – used as a reference rather than explanatory.
This is a handbook on best typographic practices through the lens of a web designer.
Good typography sets the tone of your written message and helps to reinforce its meaning and context. Typography is everything that has to do with how text looks – such as font size, line length, color, and even more subtle things like the whitespace around a text. Typography is more than just what fonts you use.
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